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Buyer Guide — Frozen Food Distributor
A frozen range built for distributor accounts.
A distributor does not need another catalog. It needs lines its accounts will reorder — products with a clear kitchen job, in formats that survive a real service. That is the test this range was assembled against, and it is the conversation this page starts.
What Your Accounts Are Buying
The range, by the job it does in an account| Category | Lines in the Catalog | Built For |
|---|---|---|
| Game & Poultry | halal squab, quail in whole, butterflied, boneless, and IQF formats, partridge, pigeon, whole rabbit, halal chicken. | Feature courses, banquets, regular service |
| Cheese & Dairy | Feta in five styles and the brined range in 24 × 500 g cases, Green Land 800 g lines, karish, kashta, and cream cheese spread. | Middle-Eastern sets, breakfast and mezze programs, retail |
| Middle-Eastern Grocery | Pure butter ghee in tubs and cases, tahini and sesame, basterma, halloumi, romi and mish, olives, pickles, molokhia, dried lemon. | Pantry programs that ride along with the protein order |
| Frozen Categories | Beef and lamb cuts, seafood, and frozen vegetable categories behind the named lines. | Center-of-plate and side programs |
| Pantry & Dry Goods | Shelf-stable categories that round out a foodservice order. | One-drop efficiency for your routes |
Every named line, with formats and packs, is on the products page — the same spec your accounts will ask you about.
How an Account Starts
Three steps, no portal gymnasticsName your accounts
Restaurants, caterers, banquet venues, grocery — tell the sales team the mix you serve and the categories you want to lead with. The first conversation is about fit, not volume.
Place a trial with a purpose
The accounts that keep a line are the ones that tested it in real service. Samples are available for qualified buyers, and the pattern that works is narrow: one account, one course or set, judged on the plate.
Build the reorder, then widen
Once a line earns its place in an account, the range around it is already in the same catalog — the dairy case behind the grocery order, the game bird behind the protein program. Widening is a conversation, not a new supplier setup.
The distributors page covers the range from the account side; this guide is the starting point for the supply conversation itself.
Buyer Questions
Straight answers, from the catalogWhat categories can a distributor carry from City Eats?
The named catalog: game and poultry led by halal squab and the quail range, a Middle-Eastern grocery range, a cheese and dairy case, and behind them the wider frozen categories — beef and lamb cuts, seafood, frozen vegetables, and pantry and dry goods. One catalog, one conversation, several departments of an account's order.
Are prices published anywhere on the site?
No. The catalog publishes products, formats, and packs — pricing is handled in conversation with the sales team, against the lines and accounts you are placing. Email the team with the categories you want to carry and the conversation starts there.
Can our accounts trial products before listing them?
Samples are available for qualified buyers, and the sensible pattern is a trial with a purpose: one account, one course or set, judged in real service. Tell the sales team which account and which line, and they will set up the right next step.
Start the distributor conversation
Tell us the accounts you serve and the categories you want to lead with. The sales team will take it from there.